The blonde is fake. Some of the darker color is fake, but that's mostly underneath and thus not in the photo. I have a real blonde that happens, but it is brassy and I don't like it. I'm trying to get enough blonde in it that when the red happens (which it does in the sun), there won't be this big "dye" line that's really obvious as it grows out, and is actually just due to fading. If the red is mixed in with streaks, then that's kind of pretty.