I rather enjoy the cheerful tone, the helpful attitude, and the sort of reverse snickering re: the apparent recent influx of gawkers to their site, as they are clearly of the opinion that clicking through to gape in amazement is the truly odd behavior. It reminds me of an old gay S&M magazine I have, wherein helpful hints are given about the correct methods for inflating a scrotum with saline and what sort of stuff you can pack in your ass (Answer: if you can eat it, it can go in your ass. This apparently includes bars of soap.) Hardcore fetishists with social skills (and a sense of context) always seem like the nicest, most helpful people, though there's no guarantee they'd be just as willing to help you change a tire as they would a diaper.